Mohammed Bin Rashid Library of the Future, Dubai, UAE

Library of the Future.

The Mohammed Bin Rashid Library of the Future is a state-of-the-art library and cultural centre that embodies innovation, fosters creativity, learning, and knowledge-sharing among its visitors.

The library was tasked with enticing the younger generation to embrace in the language, history  and culture of the Arabic region.

Captivating  Digital Narratives.

In partnership with the locally based PTL, our approach was to create an enriching digital experience with the power to spark curiosity, encourage exploration, and celebrate the boundless power of storytelling.

We developed a collection of immersive digital narratives that brought to life a selection of culturally important books.

Creating Meaningful Connection.

Through compelling interactive and visually stunning responsive content, visitors are transported to different worlds through augmented reality, fostering a sense of wonder and excitement. Interaction remains key to engaging audiences of all ages and leaving a lasting impression of their experience and encouraging them to want to know more, read more and embrace their rich culture.